At a minimum, a static web page providing basic contact information is essential in today's industry where virtually every consumer consults the internet when searching for a service or supply provider.
Once a simple internet presence is established, your businesses' URL can easily be added to search engine giants such as Google, Yahoo, MSN, and many others; exponentially increasing your pool of potential customers.
And a website which gives your customers the ability to interact with you and each other can go a long way towards establishing a customer community and instilling confidence of your business' presence and longevity.